Making Businesses Your Customers: How to Reach, Serve, and Satisfy Employers in Your One-Stop System
The business customer is the only customer shared by all workforce programs, all of the time. This market must be effectively reached, served, and satisfied to have success...but many programs allocate most of their time, resources, and energy to individuals seeking jobs, education, and/or training. The Workforce Investment Act provides many opportunities to develop new and even more responsive services to businesses through your programs, your One-Stop Centers, and your One-Stop System. Don't leave them out! Learn the five key roles businesses play in the workforce investment system and how to tap into each to build strong relationships (and go beyond just the "hiring" role). Find out what you can do to increase business involvement and partnership; delineate and develop effective core, intensive, and training services for businesses; and use the business customer satisfaction research to your advantage.

It's Back! Breathing New Life into On-The-Job Training
Employer-sponsored, work-based training is on the rise for both newly hired and incumbent workers. Many local programs used to offer this option in the past, but many have let this business- and individual customer-pleasing training and high-performance option go dormant. This seminar will help you effectively reinvigorate and reintroduce this service to your customers. Learn about: WIA OJT flexibility; pre- and post-employment OJT; credentialing OJT; repositioning OJT on training and not just subsidies; marketing OJT; and identifying the best bet businesses for OJT services.

Serving Incumbent and Employed Workers:
Helping Job Holders and Businesses
The WIA recognizes that those who are working continue to need skill development to stay employed and get ahead. Businesses, too, need workers who continue to develop their skills to remain competitive and profitable. Title I permits you to serve those who are working, but not yet self-sufficient with core, intensive, and training services---and the 15% state set-aside can be tapped by states for training incumbent workers. Now is the time to develop a strategy! When you attend you will: identify the WIA opportunities for training incumbent and low-wage workers; get ideas for marketing these services to both individuals and businesses; and leave with steps you can take right now to position for this emerging workforce investment product line.

Do you need more than training to reach, serve, and satisfy your business customers? Focus group facilitation, market analyis and account management systems, business customer marketing plan and marketing materials...