Sandy Gonsalves leads workforce investment professionals to successfully apply proven marketing techniques to reach, serve and satisfy customers. Workforce investment system partners rely on her insightful and practical marketing planning, particularly as it relates to business customers. She is also well known for marketing materials that are targeted, persuasive and have maximum impact.

Recent projects include a Business Customer Marketing Plan for the Tacoma, Washington workforce investment system and job seeker and business customer brochures for a Sullivan County, New York One-Stop partner. In addition, she authors the Department of Labor's Customer Service Awards Catalogue. As former marketing director for the Massachusetts Department of Employment and Training, Sandy created and implemented numerous successful marketing campaigns for various partners.

Sandy strongly believes in "de-mystifying" marketing. "Most marketing is common sense. First, you objectively walk in your customers' shoes and figure out their wants and needs. Then you align your services to meet those needs. Get this right, and you will have satisfied customers."

Sandy's diverse private sector experience includes both product and service marketing for numerous firms. She holds a B.S. in Marketing/Business Administration from Boston University.