Creating Effective Marketing Materials While in Transition

Method: Marketing
Topic: Business Customers

TENCO had a variety of marketing materials that were developed by a local advertising firm with which they weren't completely satisfied. To launch their branding efforts with employers, Sandy Gonsalves created a "business customer" version of the logo. The theme "Reach Hire and Higher" was created to reflect the business services TENCO wanted to offer that are beyond recruitment. The campaign also included a postcard and note card for enhanced employer communication. As their business services were still under development, a menu of services served an interim brochure.

"Working with Sandy Gonsalves has been easy compared to another marketing company in which we had to write and rewrite our information due to them not knowing the topic area. Sandy has the knowledge and experience in the workforce field and a professional way of communicating to a target group. She makes 'government work' sound interesting."

Marlene Duffy, TENCO

Customer Contact: Marlene Duffy
606-564-6894
marlene.duffy@mail.state.ky.us

Lead Consultant: Sandy Gonsalves
info@gregnewtonassociates.com