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Marketing Solutions by Sandy Gonsalves
Create More Satisfied Customers with a Strategic Marketing Plan

 

 Success in the new workforce investment marketplace takes a comprehensive, locally driven marketing plan that:
 
Reaches the customers you've always wanted to reach
 
Helps you meet your customer satisfaction performance indicators
  Shows your business customers that you are as strategic as they are
  Has a forward-thinking, five-year approach with lots of first-year specifics so you know where to start and what to do every year
  Contains the right mix of strategy and product, including--but going way beyond--where to advertise and what brochures to print
  Lets you know that you are getting an ample return on your marketing investment
  Strengthens your commitment to your customers
  Is written for you and with you--freeing your staff for other important tasks
To test drive a highly effective business customer marketing plan, click here.
  Does Your Customer Brochure Pass the Test?
  Initiating effective partnerships with businesses and individuals requires positive first impressions--created by effective marketing materials. Does your current brochure:
  Target the specific customers you need to reach--not the whole universe?
  Get customers to take a new look at you--or leave thinking, "same old, same old?"
  Feature the services of all partners, not just one or two?
  Offer customers a cohesive approach to your One-Stop--not simply a catalog of each partner's services?
  Showcase the valuable follow-up services businesses and individuals get when they work with you?
  Still say "we offer" instead of "you get"--a critical difference that impedes your effectiveness?
  Click Here to view samples of marketing materials
created by Sandy Gonsalves.
 
  Don't trust your marketing to just anyone. Sandy has been a strategic marketer in the workforce development community for well over a decade.
 
To discuss your marketing project, e-mail Sandy or call her at 978-779-5109.

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